Pioneer 50" Plasma TV, Full HD 50" Full HD Black plasma TV

127 cm (50 ") ‘HD Ready 1080p’ KURO (9th Generation) Plasma TV ‘KURO’ means black in Japanese.

But not just any black. Perfect black.

And in the television world, black is everything. Black encompasses the entire spectrum of colour. The deepest black levels produce the purest colours and the sharpest details.

Achieving the blackest blacks imaginable and building a screen that produces the absolute best picture quality in the world was the inspiration and driving force behind our newest flat screen TV.

KURO lets you see literally every shade between black and white; the most vivid and flawless colours.

The PDP-LX5090, one of our latest KURO TVs, is just 93mm thin and has an integrated digital terrestrial tuner.

In short, KURO is a television that will let you see and hear like never before.