Sony KDL-40W5710 40" Full HD Black LCD TV

102cm / 40" Full HD 1080 BRAVIA LCD TV with Motionflow 100Hz
Watch TV, movies and games in superb High Definition detail with 1920 x 1080 pixel resolution.

View fast-moving images, such as sports or action movies, with life-like smoothness and sharper detail thanks to Motionflow 100Hz with Image Blur Reduction technology.

Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3.

Enjoy vibrant pictures on screen with optimal colour purity with Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vividness for optimal image quality..

Experience deep blacks even in the darkest scenes with the Advanced Contrast Enhancer.

Easily switch the picture and sound settings to best suit what you're watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results..

With a variety of Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room, we can help you to reduce energy consumption and be friendly to the environment.

If you enjoy watching films, then this TV is the one for you - view movies exactly the way the director intended with 24p True Cinema.

See the most crisp and clear pictures even with analogue signal thanks to Intelligent Picture.

When you are not watching TV, turn it into a digital picture frame with Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the pre-installed images.

Experience the effect of digital surround sound from only two front speakers with our advanced S-Force Front Surround technology.

Alter the volume of voices without changing background volume with Voice Zoom.

Enjoy video, music and photo content from your computer on your TV with DLNA home networking technology.

View information from the internet on screen while watching TV with AppliCast™. Pre-installed services include a series of handy widgets such as an Analogue Clock and a Calendar.

Four HDMI® inputs (two on rear, two on side, all with CEC) make it easier to connect to High Definition sources such as Blu-ray Disc™ and PLAYSTATION®3.

Share your favourite photos, music or videos on the big screen with the easy-to-use USB Media Player.

Control your entire home cinema set-up with just one click on the TV remote and access the menus on compatible peripheral devices such as Handycam® camcorders with BRAVIA Sync.

Beautifully slim and elegant, the W5500 features a sleek Piano Black finish and also has a Swivel function to help you find the best position for the screen.

Watch digital TV with the integrated standard definition digital terrestrial tuner (MPEG-2, also receives analogue).

Watch cable TV with the integrated digital cable tuner (subject to country and with supported operators only).

CI+ Ready (with supported operators).

Available to buy from March 2009.

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