Elsevier White Space is Not Your Enemy 296pages software manual

<b>Description</b>
Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work.

<b>Topics include:</b>
- The basics of effective design that communicates its intended message
- Pre-design planning
- 13 Layout Sins to avoid
- Basic typography
- Working with color
- Storyboarding for video, Web, and presentions
- Information graphics
- Mini Art School--all the basics in one chapter
- Outputting your work

<b>Audience:</b>
Students taking a visual communications course (but who are not studying to become designers); professionals with no design background, yet who are responsible for visual communications (ads, PR, web sites, presentations)