KitchenAid 5KSM150PSECA mixer

4.8L, 300W, 10.6kg The main objective of the Colour, Finish and Material Studio inside KitchenAid’s Global Consumer Design is deepening the emotional connection between our products and our customers. To achieve its objective, the CFM Studio works to connect our customers through trend analysis and brand strategy by defining appropriate colours, finishes and materials for products. The CFM Studio always ensures appropriate implementation solutions. This results in the CFM Studio delivering innovative and desirable colour, finish and material designs specifically created for our customers’ evolving needs, tastes and insights.

Wildly popular and globally positioned, the KitchenAid ™ Stand Mixer is a perennial design success story. As a design icon, family heirloom or simply a very cool product, the Stand Mixer offers a pure and timeless shape and the perfect canvas for the CFM Studio to create new captivating colours and finishes.

KitchenAid and Colour Finishing and Material Studio are pleased to introduce the 2012 colour palettes. Since the KitchenAid™ Stand Mixer is a precious design product often given as a present for special occasions, this year the KitchenAid team decided to propose colour palettes inspired by traditional celebrations and global events (Christmas Time, St. Valentine’s, Easter, Autumn, Halloween, Mother’s and Father’s day). Two new colours are being introduced in 2012: CRYSTAL BLUE and FROSTED PEARL.

The CRYSTAL BLUE is a SUMMER colour tone, used frequently both in the design and fashion fields. This Blue hue has a strong personality and it works as well as a colour accent without being too invasive.

The FROSTED PEARL is a refined white tone made precious by its metallic flakes. It evokes a mood of celebration, like Weddings. This delicate hue suggested to us creating a dedicated packaging just for it, enhancing and celebrating the unique occasion with something truly special.