Sony 40" Full HD LCD TV 40" Full HD Black LCD TV

101.6 cm (40 ") , 1920 x 1080, 33000:1, Full HD. Smart, affordable HD picture quality
Soak up the BRAVIA HD picture experience with stunning clarity, depth and definition. This smart, simple and budget-conscious TV saves energy too with a number of built in eco-settings.

Superb viewing experience
Watch your favourite soaps or movies in crystal clear detail. Affordable without compromising on quality, this TV offers a Full HD experience that means you don't miss an inch.

Smart design
The S5500 Series' draw the LINE design goes one step further, by contrasting texture and form to create this simply elegant BRAVIA TV.

Get connected - it's not just a TV
Experience the difference. Turn up your top tunes or show off those holiday snaps in a slide show on the big screen. Simply plug in your digital camera or insert any mp3 or USB-enabled device and start enjoying cool connectivity.