Pioneer 50-inch HD Ready 1080p KURO 50" HD Black plasma TV

50-inch HD Ready 1080p KURO ‘KURO’ means black in Japanese. But not just any black. Perfect black.

And in the television world, black is everything.

That’s because black encompasses the entire spectrum of colour. And so, the deepest blacks create the richest colours.

With KURO, our engineers have managed to create black levels that are 80% deeper than previously possible in a flat-screen TV.

What this means is that you now see greater contrast and number of shades between light and dark.

Nuances you perhaps haven’t noticed before are apparent. Angles become sharper. And shadows and depth gain their proper shape and texture, creating true dimensionality.

In short, KURO is a television that will let you see and hear like never before.