Plasma TVs Hitachi

106cm Visible PLASMA Hitachi's new 106cm visible Plasma Widescreen Television combines PICTURE MASTER HD Technology with stunning design. Offering a whole range of features, this outstanding IDTV Plasma will fit perfectly into any environment.

When only the very best will do, the 42PD9700 is the choice for
you. Suited to any environment, particularly in open spaces. With
its built-in motorised swivel stand, you get perfect viewing and
crystal clear sound from wherever you’re sitting – or standing.

PICTURE MASTER
Hitachi’s PICTURE MASTER Technology, like all the best ideas, is easily
explained. But behind the elegant simplicity of our flat panel TVs, there’s a lot going on.
For Standard Definition material, Full Digital Signal Processing and Scaling ensures that the signal remains pure and clean, while High Quality Digital Image Pixel Processing Technology analyses every pixel in each image signal.
Two hi-tech chips work together to handle the process.
Firstly, the new 1080 Progressive Processing system up-scales incoming
signals, adding extra pixels to create unparalleled sharpness and detail to our HD ready panels. Then the Super Dynamic Contrast function
analyses pictures to enhance picture quality in dark scenes and provide even richer blacks. For HD 1080 broadcasts the new Picture Master HD processor can display all 1080 lines without scaling ensuring the highest possible quality pictures.
In addition, Hitachi Plasma TVs boast 68.6 billion colours thanks to the 12-bit Advanced Digital Colour Management which reproduces 4093 colour graduations. Finally, there’s the High Quality Video Motion processing system, with a High Speed Calculation process which controls every on-screen pixel to avoid any blurring.
Hitachi’s unique technology gives our 9700 Series state-of-the-art picture quality.

HDTV (High Definition Television)
Starting in Europe in 2006, HDTV will offer the best TV picture quality ever seen. At present, most people use either an analogue signal or a standard definition digital signal (SDTV) to receive broadcast television. HDTV will be a step beyond even the great improvement of digital SDTV.
HDTV uses many more pixels than present services offer, creating the
strongest and most detailed TV image you can have. It’s far sharper than a DVD is at present.
The majority of Plasma Televisions sold today are not HD ready. But thanks to Plasma and LCD technology from Hitachi, you can now future-proof your purchase by choosing a TV that is fully compatible with the new standard. Only HD ready panels such as ours will be capable of displaying high-definition digital sources.
Thanks to our revolutionary flat screen technology, Hitachi flat panel displays are the ideal choice if you’re thinking of investing in a TV today. You need a display that’s ready to cope with the extra demands that HDTV puts on your equipment – and ours are.