smartphones

Demo iPhone 7 Plus, 13.97 cm (5.5 ") IPS, 1920 x 1080, A10 + M10, 128GB, 802.11ac, Bluetooth 4.2, 2x 12MP, 7MP, IP67, iOS 10 This is 7.

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.

Design
Makes a splash. Takes a splash.

iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant. The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks.

Two sizes. Five finishes.

With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminium — are also available in our signature silver, gold and rose gold finishes.

The gold standard of black.

Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodisation and polishing. The end result is so purely and continuously black, you can’t tell where the aluminium ends and the glass begins. The dark side, indeed.

Built to be water resistant.

With its entire enclosure re‑engineered, iPhone 7 is the very first water‑resistant iPhone. So now you’re protected like never before against spills, splashes and even dust.

An all-new Home button.

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.

Touch ID

Using a highly advanced fingerprint sensor that’s as fast as ever, Touch ID makes unlocking your iPhone easy and secure.

Apple Pay

With iPhone, you can pay instantly and securely in shops, in apps and on the web. And because your card details are never shared by Apple with merchants or stored on your device, using Apple Pay is the safer way to pay.

iPhone 7 Plus Camera
Two cameras that shoot as one.

iPhone 7 Plus doesn’t have just one entirely new camera system — it has two. The same 12MP wide-angle camera that’s on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new depth-of-field effect (coming soon), portrait shots will look better than ever. Say hello to the world’s best photo op.

Zoom into the future.

Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get super-sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.

Depth-of-field effect.

Depth of field allows you to keep faces sharp while creating a blurred effect in the background. When you take a shot with iPhone 7 Plus, the dual-camera system uses both cameras and advanced machine learning to make your subject sharp while creating the same out-of-focus blur in the background — known as the bokeh effect — previously reserved for DSLR cameras. So no matter what’s behind your subject, it’s easy to create a great portrait.

Retina HD Display
The brightest, most colourful iPhone display yet.

Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More colours. More true to life.

With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and our best colour management to date. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or Live Photos you took in the Caribbean, the colours will be so accurate, it will look like you’re there.

3D Touch. Now even handier.

When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do — you’ll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.

A10 Fusion Chip
The most powerful chip ever in an iPhone.

iPhone 7 is supercharged by the most powerful chip ever in an iPhone. It’s not just faster than any before — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

Faster and more efficient.

With an all-new four-core design, the A10 Fusion chip’s CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to 2x the speed of iPhone 6, while the high-efficiency cores are capable of running at just one fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.

Longest battery life ever in an iPhone.

With the A10 Fusion chip, this year you’ll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and one more hour on iPhone 7 Plus than the previous generation.

Double the capacity up to 256GB.

iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.

Audio
iPhone. Now in stereo.

For the first time, iPhone comes with stereo speakers, delivering two times the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.

EarPods. With a Lightning connector.

iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5mm headphone jack adapter, also included.

Wi‑Fi and Mobile Data
Faster 4G LTE with the best worldwide roaming.

iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6. And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels.

Crystal-clear VoLTE and Wi‑Fi calls.

iPhone 7 supports Voice over LTE — high-quality wideband calls that make your conversations sound as crisp and clear as if you were face to face. When you’re unable to get mobile service, Wi-Fi calling provides an easy way to make and receive calls over a Wi-Fi connection. And now both are supported on even more carriers around the world.6

Answer calls on apps like Facebook Messenger and more.

No matter where your call comes from, iPhone 7 can answer it just like a standard call. You can even access your contacts and use call waiting.

Software
iOS 10. It’s why there’s nothing else like an iPhone.

iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear just when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad.This is 7.

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.

Design
Makes a splash. Takes a splash.

iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant. The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks.

Two sizes. Five finishes.

With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminium — are also available in our signature silver, gold and rose gold finishes.

The gold standard of black.

Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodisation and polishing. The end result is so purely and continuously black, you can’t tell where the aluminium ends and the glass begins. The dark side, indeed.

Built to be water resistant.

With its entire enclosure re‑engineered, iPhone 7 is the very first water‑resistant iPhone. So now you’re protected like never before against spills, splashes and even dust.

An all-new Home button.

The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.

Touch ID

Using a highly advanced fingerprint sensor that’s as fast as ever, Touch ID makes unlocking your iPhone easy and secure.

Apple Pay

With iPhone, you can pay instantly and securely in shops, in apps and on the web. And because your card details are never shared by Apple with merchants or stored on your device, using Apple Pay is the safer way to pay.

iPhone 7 Plus Camera
Two cameras that shoot as one.

iPhone 7 Plus doesn’t have just one entirely new camera system — it has two. The same 12MP wide-angle camera that’s on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new depth-of-field effect (coming soon), portrait shots will look better than ever. Say hello to the world’s best photo op.

Zoom into the future.

Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get super-sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.

Depth-of-field effect.

Depth of field allows you to keep faces sharp while creating a blurred effect in the background. When you take a shot with iPhone 7 Plus, the dual-camera system uses both cameras and advanced machine learning to make your subject sharp while creating the same out-of-focus blur in the background — known as the bokeh effect — previously reserved for DSLR cameras. So no matter what’s behind your subject, it’s easy to create a great portrait.

Retina HD Display
The brightest, most colourful iPhone display yet.

Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More colours. More true to life.

With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and our best colour management to date. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or Live Photos you took in the Caribbean, the colours will be so accurate, it will look like you’re there.

3D Touch. Now even handier.

When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do — you’ll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.

A10 Fusion Chip
The most powerful chip ever in an iPhone.

iPhone 7 is supercharged by the most powerful chip ever in an iPhone. It’s not just faster than any before — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

Faster and more efficient.

With an all-new four-core design, the A10 Fusion chip’s CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to 2x the speed of iPhone 6, while the high-efficiency cores are capable of running at just one fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.

Longest battery life ever in an iPhone.

With the A10 Fusion chip, this year you’ll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and one more hour on iPhone 7 Plus than the previous generation.

Double the capacity up to 256GB.

iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.

Audio
iPhone. Now in stereo.

For the first time, iPhone comes with stereo speakers, delivering two times the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.

EarPods. With a Lightning connector.

iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5mm headphone jack adapter, also included.

Wi‑Fi and Mobile Data
Faster 4G LTE with the best worldwide roaming.

iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6. And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels.

Crystal-clear VoLTE and Wi‑Fi calls.

iPhone 7 supports Voice over LTE — high-quality wideband calls that make your conversations sound as crisp and clear as if you were face to face. When you’re unable to get mobile service, Wi-Fi calling provides an easy way to make and receive calls over a Wi-Fi connection. And now both are supported on even more carriers around the world.6

Answer calls on apps like Facebook Messenger and more.

No matter where your call comes from, iPhone 7 can answer it just like a standard call. You can even access your contacts and use call waiting.

Software
iOS 10. It’s why there’s nothing else like an iPhone.

iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear just when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad.